SHERATON
CONCEPT LOBBY AND SHOWROOM FOR FUTURE SHERATON BRAND TRANSFORMATION.
IMMERSIVE ENVIRONMENT CREATED TO LAUNCH SHERATON’S REBRANDING AND SHOWCASE THE VISION FOR THEIR REINVENTED LOBBY AND PUBLIC SPACES.
TIMES SQUARE, NY
DESIGNER:
JASON NEUFELD
CREATIVE DIRECTOR:
JULIANA JARAMILLO
ASSOCIATE CREATIVE DIRECTOR:
HEATHER CARR
EVENT PRODUCER:
MELANIE LEMNIOS
FABRICATION:
BEDNARK
VIDEO:
AMY VAN DER WERF
PHOTOGRAPHY:
SEAN T. SMITH
JASON NEUFELD
BMF MEDIA
WORK COMPLETED AS
SENIOR DESIGNER FOR
BMF