JASON NEUFELD

SHERATON
CONCEPT LOBBY AND SHOWROOM FOR FUTURE SHERATON BRAND TRANSFORMATION.

IMMERSIVE ENVIRONMENT CREATED TO LAUNCH SHERATON’S REBRANDING AND SHOWCASE THE VISION FOR THEIR REINVENTED LOBBY AND PUBLIC SPACES.

TIMES SQUARE, NY

DESIGNER:
JASON NEUFELD

CREATIVE DIRECTOR:
JULIANA JARAMILLO

ASSOCIATE CREATIVE DIRECTOR:
HEATHER CARR

EVENT PRODUCER:
MELANIE LEMNIOS

FABRICATION:
BEDNARK

VIDEO:
AMY VAN DER WERF

PHOTOGRAPHY:
SEAN T. SMITH
JASON NEUFELD
BMF MEDIA

WORK COMPLETED AS
SENIOR DESIGNER - ART DIRECTOR
FOR BMF MEDIA

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